Order of Merlin

Live Business Plan Case Study Competition: It demands for participants to analyse risks and propose business strategy for a diamond company to diversify into the software sector. The winners of this case study will bag a cash prize of more than INR 1,00,000. There’s more! - The winning team is also poised to earn PPIs.


  • All selected teams in "Prelim Round" get Rs.2,000 Cash
  • 1st prize Rs.50,000 cash
  • 2nd prize Rs.30,000 cash
  • Selected candidates will get PPIs!

Teams for Final Round

  • Dmakers - Delhi School of Economics
  • Sagar Manthan - XLRI
  • Zeus - IFMR
  • Invictus - NMIMS
  • DiaNMonds - NMIMS

Competiton Details

Team size: 2 or 3

Final Round: January 10, 2015

Timings: 2 PM to 5 PM

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Marketing Club is the flag bearer of marketing related events and activities in the institute. It takes great pride in organizing ‘Marketing Conclave’, its flagship event, which acts as a platform for students to interact with the top brass of India Inc. The Conclave also receives participation from prominent B-schools of the country for its student competitions. The club holds innovative events throughout the year to test students’ marketing acumen. It is an ever-evolving committee with regular introduction of new initiatives like "Cinemarki", to look at the pictures or dialogues of movies’ screenshots through the eyes of a marketer and advertise a product by associating that scene or the lyrics/dialogue with the product.

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